Noughty was founded in 2016 by Rachel and Lorna who have been friends for over twenty years back when sun-in highlights, terrible perms and frizzy fringes were the hairstyles of dreams! We believe beauty shouldn’t come at the price of the planet. So, while we create Noughty products with an aim to bring you joy and confidence, we always prioritise our transparent values in responsible, ethical sourcing of ingredients and sustainability! The magic of Noughty lies in the ingredients. Behind every decision there is a great team whose knowledge and passion help to create Noughty. We make a conscious choice to deliver a minimum of 97% natural ingredients to every Noughty bottle, which is Cruelty Free, Vegan and Paraben free!
