If there is one brand in the world that can truly pride itself in being audacious and avant-garde, it is certainly Rabanne. Striking, daring, light-hearted and provocative, Rabanne’s iconic fragrances have an exceptional power to leave a strong impression on everyone’s memories and become cultural benchmarks. With heritage fragrance franchises, such as 1 Million & Lady Million, Invictus, to new modern launches Phantom & Fame, the house of Rabanne has always innovated, creating novelty to provoke the strongest of emotions.XS Pour Elle was introduced much later in 1995 as a soft floral, followed by his first unisex fragrance, Paco, in 1996, which was presented in a recyclable metal bottle. Two years later, Paco Energy was created, and a year later, Ultraviolet perfume for women made its debut. The men’s version of Ultraviolet cologne rolled out in 2001.
